The small business website checklist
Ten things every small business website needs, from clear contact details to fast-loading photos.
Say what you do in one sentence
Visitors decide in seconds whether they are in the right place. Your headline should name your service and your area, like “Family dental care in Austin”.
Make contacting you effortless
Show your phone number, email and a contact form. On phones, people want to tap to call, so put the number near the top.
Show proof
Reviews, numbers (“500 happy customers”) and photos of real work build trust faster than adjectives.
Keep it fast
Large photos slow sites down. FreeWebsiteBuilder shrinks photos automatically, but it still helps to use fewer, better images.
Write a page title and description
When you publish, add a title and description. They are what people see in Google results, so write them like a short advert.
Check it on your phone
Use the phone preview in the editor and then open your published link on your own phone before you share it.